This is actually a very good question. If you are an artist and wanted to make music that you want people to buy, then would this question be applicable today? First, let’s consider a few things. If you make a CD of your music, then who buys CD’s anymore? If people “actually do” buy them, where do you get them from? Stores like Sam Goodies or Tower Records are no longer in existence, so if you think you can market your product here you would be sadly mistaken. Now people are selling their songs on the internet. iTunes, CD baby and other outlets are providing outlets for music, but how much money can you make from them? Keep in mind that once a song is purchased or bought, it can “easily” be changed to an MP3 form and shared (for practically free) online to everyone. Once this happens, then where is the money for the artist? Prince once had a brilliant marketing idea. His concerts were just about always sold out and I even went to one. The one thing that I noticed was that at his shows he gave away a free copy of his new CD to everyone at the show. A lot of people thought this was very generous of him to do so, What people didn’t realize was that the cost of admission to his shows was very high. His ticket prices were higher than most normal prices. That was because the cost of his new CD was “incorporated with the cost of admission” so that the people didn’t even realize that they had already paid for the cost of the CD as soon as they bought their ticket. While this gimmick worked for Prince, it doesn’t say much for the rest of us. If other artists had the popularity of him then maybe they could do the same thing. Paul Jackson Jr., a great guitar player who played on “many” of the big hits you have heard (including the big Michael Jackson songs) told me that the main way for artists to make money today is in “ownership” and “touring.” He said that the new concept of “streaming music” is killing the profits for artists right now. The industry needs to be studied more and a new concept needs to be discovered. In the meantime, people are still creating music and hoping for something great to happen. Most of the big record labels responsible for creating the hit songs of the past had died off. The quality of new music being played on the air is “disturbing.” Something needs to change, and hopefully someone can figure that out. Music is still popular with people, but there is no guaranteed place to find “good quality” music anymore. Time will tell if this can change. Thank you for checking out my Daily Thought, and as always I wish you the very best that life has to offer.
Paul Jackson Jr. with Brett Jolly on bass guitar