The other day I was talking to someone about his business. This man was doing well but wanted to know how he could do even better. He told me that he was not that talented. I told him that whenever someone is doing well in a certain field they will always attract imitators. Sometimes the biggest difference in what you do involves your dedication to “promotion.” Many years ago McDonalds was on top of the fast food chain. They didn’t necessarily serve the best food, but they had the best promotional advertisements during that time. People heard about them, and that made the difference. This place had an awesome marketing plan with a clown, characters and a slogan of having served millions (or billions). Several years ago I was in London, England and I was in a store than had small genie-like bottles on display. The tags on the bottles said “London Air” and the bottles were selling well. When a businessperson gets to the point where they are “selling air” then to me that is one “great businessperson.” I also remember one time going to a car wash. At the beginning this place advertised “hot wax” to be applied to your car. When my car went through the wash I could see a sign lit up saying “hot wax being applied” that lit up and sprayed my car when I passed by it. To check their theory, I put my hand to my car window while the wax was being applied. It was as cold as it could be. I was actually paying for a hot wax job that wasn’t even set up. I am saying this because promotion makes a big difference in what the customer “thinks he or she is getting.” Just about everything you use has been introduced to you through promotion. The value of what you have can be greatly enhanced through promotion. Think about it: People won’t know about your services until you promote yourselves to them. It can come through word of mouth, media or any means. As long as your target market can hear about you, then promotion can work for you. You want to make sure that you are broadcasting a “positive form” of promotion. Today you should take a look at the things around you. Make note of those things that are being well promoted. Ask yourself if these products are really that great or if they are simply being promoted well. Then see if that same promotion might be what you need. The answer might surprise you. Thank you for checking out my Daily Thought, and as always I wish you the very best that life has to offer.
James Ingram (Find 100 ways) and Brett Jolly, in the background are Sheldon Reynolds (formerly of Earth Wind and Fire) and John Croom (former musical director for Boyz II Men, Aliyah and Genuine)
My youngest daughter told me that she was masquerading as a spook in one of those “haunted houses” up in Pittsburgh Pennsylvania. She said that this past Sunday would be her last time working there and she wanted me to come see her. On Sundays I am usually “extremely tired.” I normally get in late on Saturdays nights (Somewhere around 3:00 to 3:30) and then I have to play at church starting at 7:30 am on Sunday morning. I perform for 2 church services and usually finish around 2 pm. Pittsburgh is about 4 to 5 hours from me (If you drive the actual speed limit). As a father, you should be prepared to go beyond your limits for your children. That is exactly what happened Sunday. The interesting part of it was that I started driving around the speed limit (which was 70 miles per hour) and yet I was one of the “slowest” drivers on the highway. People were passing me left and right. Once I realized this then I “stepped up my game and my velocity” and did about 80 to 90 mpg. When I finally got there my daughter had a special ticket hooked up for me. I bypassed the long line and went into a special entrance. The scare crew was “excellent.” They were so funny that they actually were very scary. They put a bag over my face and had me follow a tied rope to my destination for the beginning part. They also knew that my daughter was waiting for me inside and said things like “You will find your daughter in this room.” They made mention of it to me. I won’t divulge what they have going on, but I will say that I was “thoroughly entertained” by them. They were “great.” The location of the haunted house is 118 Locust Street in Etna, Pennsylvania. They should be open this Halloween night, and if you like being scared then I suggest you check them out. It was “excellent” and the people working there are magnificent (and I am not saying that simply because my daughter works there). I came back yesterday (at 80 to 90 miles per hour again) and now I am safe at home. By the way, I had a great time seeing my daughter as well. Thank you for checking out my Daily Thought and as always I wish you the very best that life has to offer.
Actor/singer Clifton Davis and Brett Jolly in concert
No matter how hard you try, you can’t live a perfect life. You can try to live as good as anyone else, but the truth is that at some point(s) you will come across adversity, negativity and tough circumstances. This can also include your involvement with family members and friends as well. While you can’t control the acts of others you can still be a great guide should anyone seek you out for advice. I find that when you are grown you have to find your way around the world just like everyone else. When it comes to other regular people they have to find their own way too. I do not try to control anyone’s life, but I will do my best to be there for them “if” they should need me. You may have friends, associates, family members or coworkers who are going through some things right now. Even though you may want to personally “guide” them to where they need to be, at some point you have to respect their right to make the same mistakes you made going through life. I guess you are wondering if there is a point to what I am saying. I am simply stating that life is filled with “growing pains.” What we know as grown ups may not apply to the things we did as we were younger. We have to keep our composure even when we “know” that others may not be going down the right path. In the process, we have to be careful that we don’t appear overbearing when trying to direct someone. Without going into any personal information, I have discovered that I am at a point where I have to recognize someone else’s right to exist. While their choices may (or may not) seem like the wisest things, the best I can do is to be there “should they fall.” In the end you might make the biggest difference, but you won’t know for sure until you are close to the end of the journey. No matter how things may look on the surface, be prepared to step out of your own way of thinking. What works for you may not work for everyone else. Don’t always just think for your own perspective. Have an open mind and an open heart. In the end it might make for the biggest difference. Thank you for checking out my Daily Thought and as always I wish you the very best that life has to offer.
Vintage shot of Grover Washington Jr., brother Bill Jolly and Brett Jolly
This lady is a good singer and she was just one of the artists who graced our stage last night. Her name is Dioana Gayle and she wanted to do a tune by Jill Scott last night. We have a lot of fun playing live music on Wednesdays (The Crab Tavern, 201 North Macdade Blvd in Darby, PA, from 8 to 12 midnight). Hopefully if you are in the area you can attend. I would love to see you. Thank you for checking out my Daily Thought and as always I wish you the very best that life has to offer.
I noticed on television that I am seeing a lot of ads talking badly about political opponents. In fact, there is a lot of negativity going on. Today’s Daily Thought will be short, because I have to go to a physical examination today. I hate to see the negative ads, but I realize that the politicians have to let you know certain things about each other in order for you to choose the right one. I just don’t know how much of what they are advertising is “true.” I will be glad when elections are over, so that we won’t have to experience this any more. Well, I must go now, but I thank you for checking out my Daily Thought and as always I wish you the very best that life has to offer.
Stevie Wonder with Brett Jolly
I realize that people have different interpretations of Halloween. Some see it as worshipping the devil and evil spirits. I understand all of that, but I just don’t view it that way at all. I think “intent” has to go with whatever you do, and as long as you keep your mind on the fun of it then your intention will speak for itself. Some may not want to witness this video. Even though I think it is fun, some may see it as demonic, and if that is the case then please heed my warning now: Don’t watch this. However, for those of you who have no problems separating demonic worship from entertainment this video can be a lot of fun. This is my favorite Halloween song and video. Thank you for checking out my Daily Thought and as always I wish you the very best that life has to offer.
One of my biggest pet peeves with other (mostly younger) musicians playing in a band is something called “volume control.” Instead of blending in with other musicians they crank their instruments up to volume 10 so that they can be heard over everyone else. Somehow this makes them “feel” as if they are the better (or more superior) musician. Just because they are louder doesn’t make them better. The listening audience doesn’t need that type of aggression to the ear. On many occasions I would often give the nickname of “L.A.W.” In case you are wondering, LAW stands for “Loud… And Wrong….” It is difficult to listen to LAW players. They actually think since they can play louder that people prefer to hear them over everyone else. If you are a true professional musician (or unless you are the lead or the most featured instrument) then you should be more concerned with playing along “with” the rest of the band instead of “playing against” them. Of course, there will always be circumstances where you may be considered loud. If that is the case, then just turn your volume down and find your comfort listening zone. Please keep in mind that just because another musician hears you as being too loud it doesn’t mean that you are. Different parts of the stage will result in different qualities of hearing. It is up to you to find that difference in your music. Thank you for checking out my Daily Thought today, and as always I wish you the very best that life has to offer.
Bonnie Raitt in concert with Brett Jolly on bass