Recently I was asked to do my “own” personal assessment of Beyonce’s “Drunk in Love,” a song which started off “very” strong along with the rest of her CD after it “broke records” when it was “initially released.” In an industry where “marketing is everything” it is difficult to say whether the initial strength of her song was derived from the actual “content and quality” of it or whether it’s popularity resulted from the “promotion” of Beyonce herself. If an artist is “already” big like Beyonce is, chances are a lot of people will “automatically” buy her tunes “without even hearing them first” and that “could” be the reason why it had such a powerful beginning. However, even the greatest of artists have been known to put out “bad product” every once in awhile, and while I am not labeling this tune as a bad product at all, I am noting that once the “novelty” of this CD’s introduction “wore off” then the “hype” around it seemed to weaken considerably. I decided to check out the song “and video on Youtube, and this is what I came up with: First, I realize that “technically” I am considered “old school.” What that essentially means is that I am “only supposed” to like the music of “my” generation, and according to younger folks I am not supposed to even “understand” what the new music is about. I can respect that, but I also know that as a musician I have to listen to just about “everything” because I have to be prepared to “play” just about everything, and there “are” new tunes out that I “do” like. I wanted to give Beyonce’s song my “unbiased ear” and that was sincerely what I attempted to do. First, we need to determine what really “makes a hit… a hit…” Some people like the “lyrics, some like the lyrical concept of the song, while some like the performance of the song by the artist and lastly some like “the beat” to it. When it comes to the lyrics of this song, I think that could go both ways. Some people will love the words, while others may not understand what she is saying or how she is trying to say it. When it comes to the lyrical content, then that is derived from how many people can “relate” to the song. If a lot of people have actually “felt drunk in love” at some point, then it could lead to bigger sales (for these people, music is expression). When it comes to the actual performance of the tune, that is difficult to assess because Beyonce actually sings the song “as though she were intoxicated. It is difficult to label it as a great singing performance because she “purposely” was not “trying” to give a great singing performance on this track (She was trying to emulate a singing drunkard). That kind of “takes away” from the impact of her vocal performance, unless you relate well enough to the other factors we just mentioned. The music quality of it has me a little baffled. The drums sound like one of those old small “drum machines” and doesn’t seem to have enough power of “body” to it for me. I could not find a “musical hook” in the song at all. In other words, can anyone “hum” any instrumental portion of this song and people will automatically recognize it? I just can’t feel that. When we add to this the fact that this song seems to feature “tuned bass drum parts in it” that feel out of place then the song feels empty to me. The keyboards are “light” and there is no “real” bass presence in the song. In other words, musically this song seems to lack some “identity.” I don’t know if this was done “purposely” to capture the effect of “intoxication” for Beyonce but for me it just feels as though it is lacking something. Finally, my biggest factor in determining the greatness of this song is based on this formula: We all know Beyonce can sing and she is quite talented, but I had to ask myself this one particular question: “If someone else who could sing as well as Beyonce had put this song out “instead” of her (and sang it equally as well), would this song “still” have the same hit impact as it does now?” I am trying my best to give this a “neutral” answer but no matter how I play this in my minf the answer I keep coming up with is “no.” This song “is” a hit, but this song is “only” a hit because it was done by Beyonce. Her “star power” sold this song, but the song doesn’t necessarily “sell her.” . I apologize if anyone feels offended by that remark. Regardless of what I say, the song has already made its impact. From a lot of people I have talked to, about half like it and about half don’t. Rather than rate it here, I will let you come to your own conclusions. Thank you and have a great day.